We envision a world in which we make the best use of our resources to advance sustainable human progress, while minimizing unnecessary harm to non-human animals.

Our mission

We aim to empower researchers, professionals, and the public to make the best of their efforts to protect the planet. Through our platform, they learn and get inspired to undertake impactful sustainability endeavors.

Our values

Four dual values define how we work and, more broadly, how we conduct ourselves as an organization:

Rigorous and open
Science is our work’s main pillar. We subject our research to the scrutiny of the scientific community through peer-reviewed publications, and to the broader public through the open communication of methods, results, and ideas.

Collaborative and approachable
We strive to tap on the talent and passion of global experts. For this reason, we leverage our work through collaborations with other scientists and individuals from around the world.

Passionate and pragmatic
While we are passionate to tackle the world’s most pressing issues, we recognize and embrace their complexity. Science and collaboration guide us through it. We rely on the existing scientific consensus to set priorities; when not available, we seek to reach it through research collaborations.

Explorative and focused
Our research areas help us keep a narrow focus, to be effective, and an open mind, to explore new opportunities. Through targeted studies and collaborations, we aim to advance key aspects of great challenges and seek to uncover priority causes and interventions across challenges.

Our identity

The logo, a turquoise asterisk within a blue circle, conveys our essence. The blue circle represents the blue planet that we aim to protect. The turquoise asterisk, a simplified version of a compass rose, is a symbol for giving direction towards sustainability priorities. The simple design stands for our pragmatism, which is needed to deal with sustainability issues effectively.

Our identity

The logo, a turquoise asterisk within a blue circle, conveys our essence. The blue circle represents the blue planet that we aim to protect. The turquoise asterisk, a simplified version of a compass rose, is a symbol for giving direction towards sustainability priorities. The simple design stands for our pragmatism, which is needed to deal with sustainability issues effectively.

Our identity

The logo, a turquoise asterisk within a blue circle, conveys our essence. The blue circle represents the blue planet that we aim to protect. The turquoise asterisk, a simplified version of a compass rose, is a symbol for giving direction towards sustainability priorities. The simple design stands for our pragmatism, which is needed to deal with sustainability issues effectively.

Our founders

Laura Scherer

Research Director
Priorities, biodiversity, animal welfare

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Oscar Rueda

Science Communication Director
Priorities, climate change, animal welfare

Profile >

Laura Scherer

Research Director
Priorities, biodiversity, animal welfare

Profile >

Oscar Rueda

Science Communication Director
Priorities, climate change, animal welfare

Profile >

Laura Scherer
Research Director
Research areas: Priorities, biodiversity, animal welfare

Profile >

Oscar Rueda
Science Communication Director
Research areas: Priorities, climate change, animal welfare

Profile >

Our collaborations

Contributors from institutions around the world

Contributors from institutions around the world

Contributors from institutions around the world

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